Last week, the Business Achievement Awards honoured the accomplishments of many businesses throughout the region. One #FalconAwesome business that was honoured was none other than Proof Line Farm, a past participant in our LeapIN Business Accelerator program, receiving the Agribusiness Award!
Our friends at TechAlliance shared more about the amazing accomplishments Proof Line has made since taking the LEAP in 2021:
The McNaughton Family farm business spans six generations. Historically, it has been a dairy operation, but it has since developed a small beef cattle program. The farm also has hens, cash crops and cattle feed.
With small family farms trying to stay afloat, farming costs increasing, and land values growing, the McNaughtons felt that a change from a traditional approach was needed.
For Janan and Steven McNaughton, growing their family farm required vertical integration and a retail location to sell their products directly to local consumers. This involves combining different stages of farming, such as production, processing, and marketing, into one business unit or farm. It also requires extensive investigation to increase the chance of success.
Conducting the necessary research, outlining the approach, and committing to the plan took some time.
read the full story on their blog here.
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